If organization is the body, logo is the face.
A Logotype, better known as logo, is an emblem, symbol or a graphic representation of an organization, business enterprise, individual etc. Ideograms and symbols are used widely in order to get recognized without a name. Many studies have proved that the ocular impact is more profound than any other textual image. Hence, the idea of transfiguring the whole concept and philosophy of an establishment into an integrated a visual illustration is an amalgam of creativity and technology, which facilitates cross-language marketing.